We wanted was a slow-close toilet seat that simply closed itself if we forgot.

Dumb toilet seats you have to tip forward with your hand to close; the reason they stay up. Smart toilet seats require a power outlet, not only expensive to install, but an eyesore to look at and a major safety concern, especially with children and pets around.

Since we couldn’t find this product anywhere….PRINCE was born.

Now you can end the debate with our elegant, durable, easy to install and safe to use self-closing toilet seat that works exactly like a standard slow-close toilet seat, but if someone forgets to close it, no problem, it will gently close itself within 30 seconds of walking away.